Tim and Christine Brothers would have faced big hurdles had they tried to totally redesign the pump. So, they picked just one thing about the pump that drove them nuts: the noise.
It Sucks _ Startups Look to Redesign the Breast Pump
A device called the Mighty Mom Hush-a-Pump wants to shush the grating whack-a-whack-a noise that can makes conference calls awkward for working-and-pumping mothers.
Time to Dump the Pump
In 2014, Massachusetts Institute of Technology (MIT) hosted a “hackathon” competition called “Make the Breast Pump Not Suck,” where more than 150 designers, developers, engineers, midwives, doctors, lactation consultants and corporations came together to share ideas about pump improvement. The result? Some participants are now bringing their ideas to market, including Brothers, who was on the winning team with Clinton Health’s Robyn Churchill.
— http://www.workingmother.com/breastfeeding-working-moms-its-time-to-dump-pump
